Build Your Passion

"It was in Shawna's first program, Radiant Mind Academy that I discovered my soul purpose and finally knew I wanted to open a business in (coaching). Build Your Passion helped me to catapult my business. I’m almost a year into my business and I've made multiple five figures in the two launches I’ve had. Her approach is quite refreshing compared to the cookie cutter one size fits all business bundles out there! Shawna is AMAZING. She knows her stuff. She’s like the best friend you’ve always had. Working with Shawna was an absolute pleasure. She is always so caring and genuinely wants to help you succeed. I highly recommend working with Shawna. It will be a pivotal moment for you in the transformation of your life and business!"

- Lauren Holder from the Soulful Mind Academy

"Investing is Shawna’s BYP has been one of the best decision I’ve made for myself! Her extensive knowledge, care and understanding of what it takes to build your passion is impressive to say the least. I had been sitting on my passions and ideas not knowing how to move forward for over 5 years. When I saw that Shawna was offering a program to help bring these ideas to life, I did not hesitate. Her program is easy to follow and offers incredible insights on how to build a thriving business based on her first hand experience. She also offers endless support and encouragement which truly helped me get through some heavy self doubts and uncertainties I faced along the way. I’m proud to say, with Shawna’s help, I have finally built and launched my website and created and ran my first bigger offering (an online program with five participants). I continue to grow and expand my passion projects with greater ease and awareness having taken Shawna’s course and am running my program again in one month. I look forward to continue working with Shawna and am ever grateful for her continued support! "

- Natalie Rogers from Keep Expanding

"I am so grateful for Shawna’s guidance and the learnings within the Build Your Passion course. Since enrolling a couple months ago I have become much more confident posting on my social media page and have built a strong brand that I am proud of. Shawna’s course takes you step-by-step through the process of becoming a leader, building confidence in your craft, tips for growing your community and creating your offer from start to finish. Since being in the program I've created a social media platform, a website, I run monthly soul circle classes and retreats, I've signed my first two private coaching clients and I'm currently building my first online program! Her monthly Biz Social Circles are a great way to build confidence, share experiences with others and not feel alone in the journey to entrepreneurship. I am SO happy I said yes. This course is just what I needed. Thank you so much Shawna!"

- Meredith Litchy from Movement With Meredith

...with a small obsession with entrepreneurship.

8 years ago, I was a full-time nurse...

until 1 year into the job I looked around and thought "no way am I doing this forever"...

Plus, I had bigger dreams that were deep within my heart and I knew I could serve people more powerfully in my own ways.

By following the nudges and taking strategic action, I've shifted dreams into reality by replacing my full-time nursing career with full-time abundant entrepreneurship (bringing in over $300,000 this year so far).

It all started back in 2014 when I began running community meditation classes. In 2014 I also started working privately with women, teaching stress reduction techniques and spiritual concepts to help with mental & emotional health.

From 2014-2018, my business didn't generate very much income - (I was one foot in the door and one foot out). Deep down though, I knew I was much more aligned to being an entrepreneur and teaching what I was passionate about versus being a nurse.

In 2019, everything shifted. I hired a new business coach, worked through a business program and implemented the step-by-step actions that were laid out. I restructured my business, my services and offerings and the way I marketed. By 2020 I made just under 6 figures in my business. 2021 was my first year that I brought in over 6 figures in my business and in 2022, I've brought in (so far) over $300,000 (cue the celebrating!)

This journey though, hasn't involved a game of guessing. Over the past 8 years, I've invested in and worked with leading entrepreneurial experts in business building, course creation, email marketing, social media marketing & brand building.

I go into the hospital now, on my own terms...to say hi to co-workers and to see if the coffee has changed.

Build Your Passion teaches you the step-by-step process on how I created everything from the ground up.

"I am so happy that I made the investment to join the Build Your Passion Program. I had been searching to find the perfect program that would help me gain clarity on how to turn my passion into a business. This program was it! The way that the course is put together is easy to follow and implement. For the first time ever I feel I have a clear direction towards my goals. Not only has this program helped me create a clear vision, it has helped me to grow as a person pushing me to be my best self and confront any fears that have been holding me back. Shawna has been an incredible coach. She is patient and genuinely cares. She has been there every step of the way to answer all of my questions and guide me to problem solve along the way. I love the 1:1 sessions with Shawna and the monthly Biz circles create such a wonderful community where you can really connect and share thoughts and ideas with others. Joining this program was a game changer for me and I highly recommend working with Shawna!"

- Chrissa Carrrier from Chrissa Carrier Coaching

"Working with Shawna has been life-transforming. I completed Radiant Mind Academy in 2020 and then moved onto Build Your Passion. Since being in Build Your Passion, I've created my own business and I'm currently creating my first online program that I'll be offering in the fall. Build Your Passion walks you through every step needed to create a business, create your services and create your platform. This program has been perfect for me and has allowed me to actually take action on my ideas and goals. Highly recommend Shawna and highly recommend Build Your Passion if you're looking to bring a service, class, program or creation into the world!"

- Becky Salter from Sovereign One Society

You might be stuck in the comparison trap... Or rehearsing the 100 reasons why you're not good enough to do the things you want to do. Sound familiar? I've been there too! When I finally decided to change the narrative and STOP listening to my limiting beliefs, I was then able to begin creating, building and actually sharing my gifts and service with the world. We all have something to offer and we all connect to different people through our unique personality, past story and ways we can enhance their lives. And plus, the more service-based, supportive leaders we have out there, the more impact and change we're able to create.

Many of us get stuck on taking action from a deep fear that if the ball starts rolling, we won't actually be able to handle it. We fear we'll get overwhelmed... that we won't know next steps...that we won't have enough time to build what needs to be built or take care of the back end of business. We fear that we might fail and be shown...we're actually NOT a good leader. Our mind jumps to thinking, "how embarrassing would that be?" ...But everything is "figure-outable". As an entrepreneur, you learn as you go... And with every action, you become stronger and more comfortable, enabling you to take the next steps after that. Business building is best done at a pace that works for you. And having support, helps get all your questions & unknowns ANSWERED.

Introduction

OPENING MINDSET SHIFTS - Gaining Confidence, Belief & Motivation

As an entrepreneur it's important to hold certain beliefs, attitudes & energy. In this module you'll gain confidence in your desire & ability to lead and learn the key factors as to what's made my business successful.

YOU'LL LEARN:

Why lead? What blocks us from leading?
The 4 things I did to shift my business from a side passion to a profitable full-time gig
The 6 things you need to lead + strengthening these within you
A powerful daily morning routine to align your thoughts, beliefs & energy to your goals & visions
INCLUDES: 2 MP3 guided meditations for energy & mindset alignment

Module One

GAINING CLARITY ON YOUR MISSION & YOUR BRAND

The first module is all about gaining clarity on your brand and the purpose & vision of your work. Reviewing your skills, passions & life journey, we'll zoom in on stepping into your identity as a leader and you'll learn how to create the most abundance based on how you personally can help & serve others.

YOU'LL LEARN:

How to use your own journey to define & focus in how YOU can serve others
Defining the purpose of your work & your brand beliefs
How to create the most abundance in your biz! 4 things to consider & use to help guide you in the right direction
Planning your business for success: How to set up & organize your services & offerings to match your true goals & desires

Module Two

CREATING AN ALIGNED & PROFESSIONAL BRAND

In module two we begin to build or strengthen a professional & aligned brand on social media. Instagram has generated 95% of my clientele, therefore it's such an asset to have and focus on with your business. In this module, you'll learn how to set yourself up as a leader on social media, strengthening your brand look and creating a profile that acts as your community & relationship building entry-point to your services & offerings.

YOU'LL LEARN:

How to step strongly into your role & identity as a leader, right NOW
Building community as we build your biz: Setting up or strengthening a professional & brand consistent Instagram you & your community will love
CONTENT CREATION VAULT - My step-by-step process for creating consistent content on social media. We'll create your own content vault to help create, write & post with greater ease and consistency.
INCLUDES: Social media post ideas & templates to begin building community & consistency!
PLUS - How to grow your Instagram following and bring in clients/customers you'll love to serve (4 strategies)

Module Three

CREATING & CRAFTING YOUR OFFER

After narrowing in on what to offer, it's time to draft it up! In this module you'll be drawing together an impactful service or offer your community will be excited to be a part of and say "I'm in!"

YOU'LL LEARN:

Focusing IN & Drafting it Up: Detailed, step-by-step instructions on how to create & craft a foundational offer based on where you're at and based on your longer-term goals
Pricing your services & offers - looking at your personal & financial goals and using specific pricing formula to gain clarity on your price points.

YOU'LL CREATE:

A foundational offer for your clients & customers. Note: If you're starting with offering classes, circles, workshops or retreats, we'll be writing up the class/event/workshop document, preparing it for a website or landing page.

Module Four

SETTING UP & STRENGTHENING YOUR BUSINESS BASE

In this module we'll create/strengthen the foundations of your business that build long-term community & showcase you, your brand & your offerings. These include an email list, an email list opt-in (optional) & a professional, branded landing page or website.

YOU'LL LEARN:

Creating a professional landing page or website for your business and your services & offers - (options for professional pages with no monthly cost)
How to set up an email list to create a long-term community - note: weekly emails to your community not required
Email list building strategy - ways to build your email list that build trust & create lasting customers + clients
INCLUDES: Email list + landing page/website templates and copy so you're not starting from scratch!

Module Five

LAUNCH TIME!

It's time to share your offerings with the world! Doing so with greatest ease, is done by following a thought out & prepared plan

YOU'LL LEARN:

The art of launching your services (online courses, coaching programs, or your first workshop/event) to bring in aligned & profit-creating clients you're excited to SERVE
Timing of programs & services: how to offer your services, how frequently & when to offer what
Creating and following a launch calendar to organize your offer launch - social media posts, emails, registration closing, etc.
Creating program & service pages that convert + BONUS: library of my program page templates & copy!
Marketing on social media: learning how to create and write content that converts. Plus: Learning the art of story-telling. My "PAC" and "SEC" caption models to write captions that convert - caption templates provided!

Module Six

RUNNING YOUR SERVICES WITH EASE

It's now time to SERVE! Depending on what service(s) you're offering, you'll learn all the specifics on how I run my programs & services, which have received 5-star testimonials & reviews across the board!

YOU'LL LEARN:

If you're starting with workshops, classes or events: Specifics on how to run community-building + profitable services. Create a supportive community that shift into life-long connections, clients & customers.
How to structure & run an online program or coaching service
Tech specifics: what platforms I use, how I create weekly reading content and pre-recorded coaching videos
How to run your first course/online coaching program without pre-made content & pre-recorded videos - yes, this is how I ran my first program!

THE SUPPORT YOU NEED, IN A WAY THAT WORKS FOR YOU

I strongly believe in offering on-going support to my private clients to build, grow & work through challenges at a pace that works for you. While the Build Your Passion curriculum is set up to be completed in 3 months, this can be spread over 6 months and even up to a year if needed (pause and have a break week(s). On-going support, direction & group coaching is also provided at the monthly biz social circles, which you have access to for 1 year.

A BONUS YOU DON'T WANT TO MISS!

After completing coaching with Shawna, within just over a year, Lauren has launched her coaching business, The Soulful Mind Academy, grew a community through her new social media account & has had two successful launches of her first created coaching program, bringing in over $20,000. With registration in Build Your Passion, you receive instant access to this recorded interview that dives deep into how she got started, the steps she took and the specific strategies she used to grow her community from the ground up and bring in clients to first-ever online coaching program. We also discuss the mindset work she's done and how she overcame fears, comparison and limiting beliefs.

AND HOW THEY'VE BUILT THEIR CREATIONS FROM SCRATCH

In this bonus interview, I chat with Meredith on how she created her first private coaching package and how she acquired her first two private coaching clients. In just over a year, Meredith has created a social media platform and a website. She runs monthly soul circle classes and retreats, and she's created her own private coaching service. Listen in on how she created everything from the ground up and how she attracts clients and is growing her community!

A BONUS THAT SERVES THE MIND & SOUL

Fears, anxiety, over-thinking & limiting beliefs are a natural part of leadership & entrepreneurship! But our thoughts, and mindset are what create the energy of our business. Having a tool belt of skills and mindset practices is NEEDED. This mindset mastery bundle includes:

How to work with challenging emotions such as fear, anxiety, worry & vulnerability
How to release fears, shift your mindset & re-align to your purpose
Identifying limiting beliefs that are keeping you STUCK & shifting to beliefs that SERVE you, your mission and your community
Loving yourself on the journey of entrepreneurship - practices & meditations to maintain self-love every step of the way
Law-of-Attraction Deep Dive: An extra full module on the most effective ways to practice law-of-attraction, including 2 MP3 LOA Guided Meditations

Bachelor of Science in Kinesiology – McMaster University
Bachelor of Science in Nursing – Trent University
Psychiatric and Mental Health Nursing Certification - Canadian Nurses Association; 7 years experience as a mental health nurse
7 years experience in business & entrepreneurship with training from top entrepreneurial experts in online course creation, copywriting, social media, email list building, marketing & finances.
Certified Meditation Facilitator – Naturality, Hamilton (in association with Yoga Alliance, Canada)
Level 1 & 2 EFT Tapping (Emotional Freedom Technique) Certification - AAMET International
Level 1 & 2 Reiki + 35 hr Hands of Light Energy Healing Training - Omega Institute, Rhinebeck, New York
Cognitive Behavioural Therapy (CBT) Fundamentals Program – University of Toronto, Ontario Institute for Studies in Education
Yoga.Psyche.Soul - 120hr Yoga Speciality Certificate on the Psychology of Yoga - Ashley Turner (MA,LMFT)

"I am half way through my "Build Your Passion" experience with Shawna and loving every moment! I am a big picture thinker and have a huge vision for the way I would like to serve and impact my community. I have tried several other coaching programs to implement this vision, but have found it difficult to translate the big vision into 'bite sized' implementable steps. In the past, I would quickly become overwhelmed and my progress would deteriorate and stop. In Build Your Passion, Shawna has broken down exactly what you need to do to get clear on your vision and implement in step-by-step manageable, systematic way. I am making steady, meaningful progress towards launching my business this Fall! Instead of feeling overwhelmed, I feel energized and inspired. I love the monthly Biz Circles too - it's an opportunity to connect with other like-hearted entrepreneurs and share the ups and downs of working towards launching a business. It has been an added layer that has contributed to my inspiration and focus. Finally, an aspect of Shawna's program that brings it all to another level is her focus on personal growth and tools to support this growth (i.e. Law of Attraction work, establishing a morning routine, Guided Meditation AND super valuable 1-1 coaching sessions.) This has been a wonderful component to ground all of the implementation work and to maintain my energy and focus. Shawna's Build Your Passion is a well-paced program and jam packed with value - I would recommend it to anyone who has a big vision, but isn't sure exactly how to implement it - Build Your Passion is your Blueprint!"

- Sarah Madamba from The Mindful Job Seeker

"I decided to join Shawna's Build Your Passion program immediately after having a consult call with her and started with a non-existent business. Shawna helped me discover the potential I had to help others by guiding me through some limiting beliefs. The program opened my eyes up even more! Great content with easy to apply action steps that help you create a business unique to your gifts. The monthly social circle for the program members is a fantastic addition. We share wins, struggles and ideas about our journey - One of my favorite meetings of the month. Since joining Build Your Passion, I've ran my first pilot group coaching program that I created from scratch and I've signed my first two 1:1 coaching clients, teaching them concepts and practices that have helped me in my life. Shawna makes the creation of services easy to follow. Highly recommend this program! "

- Jeff Tessier from ReImagined Consciousness

Option 1 - BUILD YOUR PASSION DIY DIGITAL

A Do-It-Yourself Digital version of Build Your Passion, that you can work through at your own pace, anytime.

How it works: With registration, you are granted immediate access to the Build Your Passion course platform and bonus material! Modules with bi-weekly break weeks/implementation are sent to your email weekly, to keep you motivated and inspired however, you can also work through the program at any pace that works better for you.

**Note: This version does not include any private sessions with Shawna or the monthly biz social circles. At any time, if desired, you can upgrade to the Coaching Immersion Version if wanting private sessions and wanting to attend the monthly biz social circles.

BYP Digital Pay-In-Full

Learn my step-by-step process, at a pace that works for you, for creating a successful full-time online business in the wellness field where I work from home and serve clients that are aligned with my energy, my mission & my values!

7 learning modules with PDF teachings, resources & explanations
Coaching videos with every module to help you build and create in a step-by-step manner
ALL BONUS Material
Build Your Passion Private Facebook group to ask questions and engage with other entrepreneurs and BYP members!
Lifetime access to program platform

PAY-IN-FULL (one time payment)

$1500 CAD

BYP Digital Payment Plan

7 learning modules with PDF teachings, resources & explanations
Coaching videos with every module to help you build and create in a step-by-step manner
ALL BONUS Material
Build Your Passion Private Facebook group to ask questions and engage with other entrepreneurs and BYP members!
Lifetime access to program platform

6 MONTH PAYMENT PLAN

$267 CAD/month x 6 monthly payments

Option 2 - BUILD YOUR PASSION COACHING IMMERSION

The full Build Your Passion Coaching Immersion experience, including 6 private coaching sessions with Shawna to help you align, gain clarity and build, create & strengthen your brand, your platform and your services & offers + monthly biz social circles!

How it works: With registration, you are granted immediate access to the Build Your Passion course platform, if wanting to get started on things right away. Modules are sent to your email with bi-weekly break weeks/implementation weeks to keep you on track, motivated and inspired. The link to book your private coaching sessions with Shawna are spaced out and timed within these emails. You also have the option to skip sessions and hold them for a later time (but to be used within 6 months).

BYP Coaching Immersion Pay-In-Full

Learn my step-by-step process, with mega support, for creating a successful full-time online business in the wellness field where I work from home and serve clients that are aligned with my energy, my mission & my values!

7 learning modules with PDF teachings, resources & explanations
Coaching videos with every module to help you build and create in a step-by-step manner
6 private coaching sessions with Shawna to help you build along-the-way!
6 MONTHS access to monthly biz social circles for connection, learning and inspiration from other BYP coaching immersion participants <3
ALL BONUS Material
Build Your Passion Private Facebook group to ask questions and engage with other entrepreneurs and BYP members!
Lifetime access to program platform

PAY-IN-FULL (one time payment)

$2497 CAD

BYP Coaching Immersion Payment Plan

7 learning modules with PDF teachings, resources & explanations
Coaching videos with every module to help you build and create in a step-by-step manner
6 private coaching sessions with Shawna to help you build along-the-way!
6 MONTHS access to monthly biz social circles for connection, learning and inspiration from other BYP coaching immersion participants <3
ALL BONUS Material
Build Your Passion Private Facebook group to ask questions and engage with other entrepreneurs and BYP members!
Lifetime access to program platform

THE WORLD NEEDS you!

Whether it's running classes, workshops, events or retreats...

Or creating online programs and coaching services...

ONE THING I'M MOST PROUD OF AS A BUSINESS OWNER, IS CREATING A PROFITABLE WELLNESS-BASED BUSINESS (focused on healing, spirituality & personal growth).

PEOPLE LOVE & NEED THIS WORK AND IT'S TRULY THE DREAM WHEN IT BECOMES SUCCESSFUL & SUSTAINABLE FOR OURSELVES AS WELL.

plus...

A program that helps you grow professionally AND personally...

WE ONLY HAVE ONE LIFE TO BRING OUR DREAMS TO LIFE

Up-level your business with...

I've taken everything I've learned in 8 years...

...and poured that knowledge into a value-packed, step-by-step, easy-to-follow program for motivated leaders ready to step up their biz.

IMPLEMENTATION WEEK + PRIVATE COACHING SESSION #1

IMPLEMENTATION WEEK + PRIVATE COACHING SESSION #2

IMPLEMENTATION WEEK + PRIVATE COACHING SESSION #3

IMPLEMENTATION WEEK + PRIVATE COACHING SESSION #4

IMPLEMENTATION WEEK + PRIVATE COACHING SESSION #5

IMPLEMENTATION WEEK + PRIVATE COACHING SESSION #6

THE SUPPORT YOU NEED, IN A WAY THAT WORKS FOR YOU

BONUS #1: Business Start-Up Logistics

BONUS #2: Business Financials

BONUS #3:

Safety in Biz

BONUS #4: Recording of Guest Interview with

BONUS #5: Recording of Guest Interview with

BONUS #6: Mindset Mastery Bundle

BONUS #7: Access to the Private Build Your Passion Facebook Group

SHAWNA THIBODEAU

A program that walks you through

business-building in a manageable way....

WHY ENTREPRENEURSHIP HAS CAPTURED

my heart...

SERVING OTHERS IN MY OWN WAY & CONTRIBUTING TO THE HEALING OF THE COLLECTIVE

GREATER ABUNDANCE

CHARACTER, RESILIENCE & SKILL BUILDING

Pricing & Registration

Option 1 - BUILD YOUR PASSION DIY DIGITAL

BYP Digital Pay-In-Full

PAY-IN-FULL (one time payment)

$1500 CAD

BYP Digital Payment Plan

6 MONTH PAYMENT PLAN

$267 CAD/month x 6 monthly payments

Option 2 - BUILD YOUR PASSION COACHING IMMERSION

BYP Coaching Immersion Pay-In-Full

PAY-IN-FULL (one time payment)

$2497 CAD

BYP Coaching Immersion Payment Plan

6 MONTH PAYMENT PLAN

$449 CAD/month x 6 monthly payments

A FINAL, PERSONAL MESSAGE FROM SHAWNA...